THESE FLIP-DISC PANELS ARE THE WORLD’S FIRST READY-TO-USE KINETIC DISPLAY

BREAKFAST’s Flip-Disc Display System offers brands a mesmerizing kinetic display without having to sell their first born.

FOR IMMEDIATE RELEASE

Brooklyn, New York — Nov 29, 2016

In recent years, kinetic displays and sculptures have seen a big increase in popularity, as businesses and brands become interested in finding unique alternatives to covering another wall in LED screens for their stores, buildings, and headquarters. Today, BREAKFAST, a leader in the kinetic display space, unveiled their new Flip-Disc Display System - a modular system of Flip-Disc panels that can be customized and configured in a variety of ways. The displays are made up of thousands of small plastic discs which flip between two colored sides at close to 30 frames per second. Out-of-the-box, the system can easily display images, video, and text, while also featuring a 3D time-of-flight camera which lets those in front of the screen see and hear their actions play out via thousands of small flipping pieces of plastic.

The new Flip-Disc Display is available for pre-order today at http://breakfastny.com/flip-disc, with initial orders being delivered in early spring 2017.

CUTTING COST, TIME, AND MAN-POWER
If a business is interested in purchasing a wall size LED screen, there are literally thousands of companies they'd be able to speak with. Until now though, any business interested in purchasing a kinetic display would need to commission a specialized company to design and build a bespoke hardware and software solution. This requires a team of electrical engineers, mechanical engineers, software developers, industrial designers, project managers, and much more. Such an endeavor carries a high cost and can take years to develop. BREAKFAST's Flip-Disc Display System aims to make purchasing and utilizing a kinetic display as easy as buying a new refrigerator.

THE F1 FLIP-DISC DISPLAY PANEL
The core innovation in this system are the F1 Flip-Disc Display Panels. These 17" x 17" modular panels contain 784 half-inch Flip-Discs each, and can be arranged into any overall screen size or shape. With 32 panels, you can design a 11' x  5.5' rectangular display, or a single row display that is 17" tall by 45' long. The Flip-Discs, as well as the casing which holds the discs, can be customized. for specific colors.

CONTROLLER APP
The Controller App is designed to get you up and running without the need for any developers, creatives, or engineers. Out of the box, the software allows any logo, image, text, or video to be displayed. It will also feature a scheduler, allowing businesses to program what content they'd like displayed when. Static images and text can be interacted with via the 3D time-of-flight camera. For those interested in taking it further, there is an API that gives full creative control of the entire screen and camera.

WHAT ARE FLIP-DISCS
Flip-Discs (wikipedia page) are small plastic circles that flip from one colored side to another by changing the polarity of an electromagnet, and hail from the early 1960s. You can still see them on the front of slightly older buses in cities around the world. Four years ago, BREAKFAST was the first to re-engineer the technology to get the discs to flip in real-time at close to 30 frames per second.

 

ABOUT BREAKFAST
BREAKFAST LLC, headquartered in Brooklyn, New York, is a rapid product and prototype company that develops IP for companies and brands, along with developing their own products. Their past work includes The F21 Thread Screen,  Points - The Smart Street Sign,  and Luster (formerly Instaprint). For more information please visit: www.breakfastny.com.

Press Contacts
Andrew Zolty
BREAKFAST
press@breakfastny.com
(917) 544-9479