Reactive super-speed electromagnet dot display for Perception on TNT

Reactive super-speed electromagnet dot display for Perception on TNT

For TNT's newest crime-solving show Perception we revived a sign technology of yesteryear to create an anagram-finding experience on the streets of New York. Made up of over 40,000 physical dots spinning from black to white at 15 times faster than originally designed to, the screen not only reflects back a unique image of anyone walking by, but allows you to actually hear those movements thanks to its mechanical nature.

The display will be up at 32nd St. and 6th Ave. until July 29th.

A big thanks goes out to Cinder genius Stephen Schieberl and sound superhero Joseph Fraioli.

For the buzz-makers, grab the press release.

Early in-office test.

The making of it all.


Dot Display Front 1 Dot Display Front 2 Dot Display Back 1 Perceoption Electromagnet Dot Display Street

On-the-street experience.