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URL: yesiamprecious.com

THE BRIEF
Develop an idea that raised awareness of Janeen McCrae's epic journey across the country, and in turn, drive donations to LIVESTRONG.

THE IDEA
Give Janeen's bike, Precious, a way to share its unique thoughts, feelings and humorous POV as it crossed the US, giving people something to be entertained by as they follow the journey.

HOW IT WORKED
By developing a custom on-bike brain made of wires and sensors, Precious was able to continuously broadcast everything it was going through - temperature, location, grade, cadence, speed, etc. This data was sent via text message (most reliable in the middle of nowhere) up to the cloud and analyzed for certain patterns, from which it decided if anything was worth writing out to the world.




precious brain

precious mountains