Points - The most advanced directional sign on Earth.

Points - The most advanced directional sign on Earth.

We started BREAKFAST with the intention of creating entirely new products that harness the power of the web, and in turn, change how people interact with it in the real world. Points is the culmination of that idea.

Points looks as one may expect a directional sign to look... three arms pointing in different directions, each displaying text of a nearby destination. It’s when the arms begin to rotate around towards new directions and the text begins to update that you realize you’re looking at something much more cutting-edge. You’re looking at the future of how people find where they’re headed next.

Points leverages content from Foursquare, Twitter, transportation APIs, RSS feeds and many other online sources, but more importantly it can be expanded to work with almost any online data source and adapt to any location where it’s installed.

Points is always aware of the best things going on nearby...and directs you towards them.

More info at breakfastny.com/points

Points full length in front of Brooklyn Bridge Points in arm render Points in arm

MLB Mission Control - Inspired by NASA. Created for the MLB.

MLB Mission Control - Inspired by NASA. Created for the MLB.

Did you know there is more data created in the average baseball season than there is in a manned mission to the moon? That might be true. Probably not. Either way it's a boat load of data and it's never been collected into one digestible interface. So, we created Mission Control for MLB.

Inspired from the design and components of control rooms in the early days of space flight, we created an 18-foot-long machine that serves up everything from live feeds from every ballpark to real-time wind speeds across every field. The satisfying click of the 30+ toggle switches will pull up team, stadium, league, and social data.

MLB Mission Control MLB Mission Control MLB Mission Control

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The press take a peek behind our dirty curtain

The press take a peek behind our dirty curtain

Engadget, AdWeek, and SparkFun swung by our office recently to take a look at the mess we make. They shot some video and asked us some deep questions. Carry on to watch us embarrass ourselves.

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Reactive super-speed electromagnet dot display for Perception on TNT

Reactive super-speed electromagnet dot display for Perception on TNT

For TNT's newest crime-solving show Perception we revived a sign technology of yesteryear to create an anagram-finding experience on the streets of New York. Made up of over 40,000 physical dots spinning from black to white at 15 times faster than originally designed, the screen not only reflects back a unique image of anyone walking by, but allows you to actually hear those movements thanks to its mechanical nature.

Dot Display Back 1

Perceoption Electromagnet Dot Display Street

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Real-time Instagram mosaics - Creating Ray-Ban images on the fly using 3,000+ concertgoer's photos

Real-time Instagram mosaics - Creating Ray-Ban images on the fly using 3,000+ concertgoer's photos

They said it wouldn’t work. Take thousands of concert attendee's photos as they are taken and build a perfect mosaic out of them. What if you don't get the right images? What if you don't get enough images? Will it just look end up looking a bit meh?

Building on our Instaprint software, we tweaked and twisted our algorithms to death until we finally cracked it. A massive Barcelona-based music festival later, Ray-Ban reaped the rewards of being the first to see it all come to life.

Ray-Ban Mosaic with Ad

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